From the Classroom to Launching the Company

Experiential learning is at the heart of business education at UNC Kenan-Flagler. Throughout their studies in the Executive MBA program, physicians Martyn Knowles and Ben Wood (both MBA ’18) enjoyed a unique opportunity: launching a company that applies business principles to their profession of healthcare.

The entrepreneurs’ initial product, OpFlow, is a cloud-based software platform that increases communication and cuts costs in the operating room. It also provides data and analytics that hospital administrators can use for performance improvement initiatives that generate value for the hospital system.

One of the culminating events of the duo’s MBA career was winning the 2018 SoftLaunch Coaches’ Choice Award. UNC Kenan-Flagler awards the recognition at the completion of Zoller’s SoftLaunch class and workshops, during which students gain knowledge, skills and connections needed to launch a business. Coaches in the areas of marketing, strategy, finance and law consult with founders of competing early-stage companies in preparation for a final venture pitch to a panel of judges.

Full article: https://blog.kenan-flagler.unc.edu/from-the-classroom-to-launching-the-company/